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Ralf Rummelsberger

Innovation Journey

Track: A2

Abstract:
Innovation is a key success factor and basis for the growth of a company. Especially the early phases of the product life cycle have an enormous impact on the success of a product. Nevertheless the innovation process is often not systematic and reproducible.
Come with me on the Innovation Journey. The Innovation Journey describes a long and troublesome way beginning with the "voice of the customer" and ending with a clear product concept for a future product. To avoid getting lost the trodden path has to be taken again and again. There are many different dangers and project risks that have to be handled in time.
To cope with all challenges and to achieve a successful product concept it is necessary to have:

• a systematic and continuous innovation process
• an appropriate innovation culture
• a good project management and
• knowledge management.

On our Innovation Journey the Process from the vision to the product specification will be in the main focus. To achieve a systematic and continuous process it is helpful to combine different methods into a methodical network. QFD has a significant role within that network.

Author:
Ralf Rummelsberger is an employee in the Siemens department Product Definition. The department Product Definition supports different Siemens units on the field of product definition and product innovation. Ralf Rummelsberger studied electrical engineering (1990-1995) and businessadministration (1995-1997) at the Technical University of Munich. Meanwhile he has been working for 5 years on the field of the "Early Phases in the Product Development". His focus is market-oriented product management from first ideas to a product concept. Therefore he has managed several projects and seminars with different Siemens units.

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