Customer oriented product development of Medical Tomography Equipment
Customer oriented product development plays an important role in the
development of diagnostic imaging equipment. We briefly introduce the
medical equipment market, its mechanisms and special features in a case
study of magnetic resonance imaging equipment done at SIEMENS Medical
The decision making or purchasing process in this market is very complex
and influenced even by social security and health organisations.
Therefore dedicated market research approaches are needed and a variety
of different methods in terms of focus groups, conjoint analysis and
broadband surveys as well as face to face interviews are applied.
In addition a clever segmentation of the individual groups that influence a
purchasing decision has to be made. In this market it is not the radiologist
alone who governs the decision, but also the administrator, buying groups,
technologists and even the patient in some countries.
From all these market research activities a company normally ends up with an
intense amount of contradicting requirements. We show how these requirements
were converted into a clear system specification and new technological
To solve contradictions and assess the ranking of the different customer
requirements methods like QFD, TRIZ were used.
Author: Dr. Robert Krieg
1983 - 1988
Study of theoretical physics in Erlangen, Germany
1988 - 1991
PHD Thesis in the area of nuclear many body systems
Join of SIEMENS Medical Solutions AG.
1991 - 1992
Application development for Ultrasound systems.
1992 - 1996
Basic Research Development on:
Magnetic Resonance Imaging (MRI)
Image Processing and Algorithm
1996 - 1999
Strategic Planning and Marketing in the Magnetic Resoncance
Since Jan. 2000 Project Manager Development of MRI Platform