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Path: Home > Events > ISQFD 2002 > Programme> The role of QFD in Innovative Design Methodology named "DFACE"


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Kunio NOGUCHI, Takashi NAKANO, Yuji KYOYA

The role of QFD in Innovative Design Methodology named "DFACE"

Track: E1


Abstract:
We have developed a design methodology named "DFACE". It is a methodology of the Toshiba's version of "Design for Six Sigma" developed in collaboration with Stanford University (U.S.A). This is a systematic and comprehensive methodology for realizing process innovation through a new product planning and a development design. It consists of a step of Define (definition), Focus (present condition recognition), Analyze (analysis), Create (design), and Evaluate (check).
Quality Function Deployment (QFD) is a core technology in our system, and is a powerful methodology to translate customer requirements into engineering metrics. In order to accelerate QFD activity, we have developed the original support tools named LIVEVOICETM and QFDNaviTM.
LIVEVOICETM is a support tool for extracting customer benefits from voice of customer (raw data), and fulfills important roles in classifying and analyzing VoC. QFDNaviTM is a seamless support tool to connect extracted customer benefits to design specification, which is equipped with the function of cost-and-worth assessment and of concept evaluations, etc.
In this paper, we will introduce how these tools help project team members which consists of sales engineers, product planners, design engineers, etc., all of whom are engaged in product or service development. Especially, we will propose a method of synthesizing expected quality and exciting quality in cost-and-worth assessment.
We verified the validity of this method equipped with those applications that navigates QFD process. Project team members make the best use of DFACE methodology and these support tools in management innovation activities of Toshiba group.

Authors:
Kunio NOGUCHI is a senior research scientist at System Engineering Laboratory, R&D Center, Toshiba Corp., Kawasaki, Japan. His research interests are in a methodology of innovative product planning and of agile product development design including QFD. He lectures and trains in QFD at Toshiba group. He has a BSc degree in precision engineering from the University of Tokushima, Japan. He is a member of the Japanese Society for Quality Control (JSQC). From 1982 to 1995, he has developed precision mechanisms and design methodologies of a digital recording system at Multimedia Engineering Laboratory. He specializes in mechanical computer-aided engineering, static and dynamic structural analysis, customer requirements analysis, QFD applications and coaching project team of management innovation.

Takashi NAKANO is with System Engineering Laboratory, R&D Center, Toshiba Corp., Kawasaki, Japan. He has an MSc in information engineering from Shinshu University, Japan. From 1997 to 1998, he worked on the development of methodology and a computer aided design tool for large and complex systems. Currently he is engaged in the research of QFD applications. He is a member of the Information Processing Society of Japan (IPSJ).

Yuji KYOYA is with System Engineering Laboratory, R&D Center, Toshiba Corp., Kawasaki, Japan. He has an MSc degree in information and computer sciences from Osaka University, Japan. From 1995 to 1997, he worked on the development of a job shop scheduling system. Currently he is engaged in the development of customer requirements' definition system. He is a member of the Operations Research Society of Japan (ORSJ).



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