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The role of QFD in Innovative Design Methodology named "DFACE"
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Kunio NOGUCHI, Takashi NAKANO, Yuji KYOYA
The role of QFD in Innovative Design Methodology named "DFACE"
Track: E1
Abstract:
We have developed a design methodology named "DFACE". It is a methodology of the
Toshiba's version of "Design for Six Sigma" developed in collaboration with
Stanford University (U.S.A). This is a systematic and comprehensive methodology
for realizing process innovation through a new product planning and a development
design. It consists of a step of Define (definition), Focus (present
condition recognition), Analyze (analysis), Create (design), and Evaluate (check).
Quality Function Deployment (QFD) is a core technology in our system, and is a
powerful methodology to translate customer requirements into engineering metrics.
In order to accelerate QFD activity, we have developed the original support
tools named LIVEVOICETM and QFDNaviTM.
LIVEVOICETM is a support tool for extracting customer benefits from
voice of customer (raw data), and fulfills important roles in classifying and
analyzing VoC. QFDNaviTM is a seamless support tool to connect extracted customer
benefits to design specification, which is equipped with the function of
cost-and-worth assessment and of concept evaluations, etc.
In this paper, we will introduce how these tools help project team members which
consists of sales engineers, product planners, design engineers, etc., all of
whom are engaged in product or service development. Especially, we will propose
a method of synthesizing expected quality and exciting quality in cost-and-worth
assessment.
We verified the validity of this method equipped with those applications that
navigates QFD process. Project team members make the best use of DFACE methodology
and these support tools in management innovation activities of Toshiba group.
Authors:
Kunio NOGUCHI is a senior research scientist at System Engineering
Laboratory, R&D Center, Toshiba Corp., Kawasaki, Japan. His research interests
are in a methodology of innovative product planning and of agile product
development design including QFD. He lectures and trains in QFD at Toshiba
group. He has a BSc degree in precision engineering from the University of
Tokushima, Japan. He is a member of the Japanese Society for Quality Control
(JSQC). From 1982 to 1995, he has developed precision mechanisms and design
methodologies of a digital recording system at Multimedia Engineering Laboratory.
He specializes in mechanical computer-aided engineering, static and dynamic
structural analysis, customer requirements analysis, QFD applications and coaching
project team of management innovation.
Takashi NAKANO is with System Engineering Laboratory, R&D Center, Toshiba
Corp., Kawasaki, Japan. He has an MSc in information engineering from Shinshu
University, Japan. From 1997 to 1998, he worked on the development of methodology
and a computer aided design tool for large and complex systems. Currently he is
engaged in the research of QFD applications. He is a member of the Information
Processing Society of Japan (IPSJ).
Yuji KYOYA is with System Engineering Laboratory, R&D Center, Toshiba Corp.,
Kawasaki, Japan. He has an MSc degree in information and computer sciences from
Osaka University, Japan. From 1995 to 1997, he worked on the development of a job
shop scheduling system. Currently he is engaged in the development of customer
requirements' definition system. He is a member of the Operations Research Society
of Japan (ORSJ).
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