ISQFD 2002 >
Application of Quality Tables in the quality planning process
Application of Quality Tables in the quality planning process -
A pragmatic approach to introduce QFD into a company
QFD standards of the automotive industry in Germany mostly show the concept of the
house of quality (HOQ) and 4 stages of QFD (e. g. VDA 4.1 chapter 6).
Especially when introducing QFD as a new process into a company, it will be an
extra effort for the team, in addition to the traditional workflow. Very often,
the new application of QFD fails because of lack of resources, especially time,
as the traditional systems are to be run as well at the same time. Furthermore,
teams might loose track, the QFD charts grow into unbelievable dimensions.
In an environment where very concrete actions are the normal results of analytic
work, the rather fuzzy results of QFD, which need a more systematic approach and
translation, sometimes fail to be accepted by management.
As a consequence, organizations often refuse to change their whole product and
process planning routines "just to produce HOQs on wallpapers". This is especially
true in companies, which are generally rather successful on their main markets with
the results of their traditional workflow. And it would really be a high risk to
change all the grown procedures, documents and computer systems and to train
hundreds of people in the application of the new method and software, when the
outcome is not certain.
"Copy the spirit, not the form!" Prof. Akao said.
To introduce the QFD spirit at Volkswagen, specific quality tables (QT) are used
in the quality planning process. The dimensions of these QTs are easy to control
and their application is rather simple. It is not necessary to buy special software
and to train people in using it.
By applying very focussed QTs, specialists and managers learn to work with the QFD
spirit, and to translate the fuzzy results into concrete decisions. Step by step
it becomes obvious to relate QFD activities and other quality methods. A more
natural process of a growing QFD application can be started. The traditional
workflow of a company needed time to grow, and it always took its time to adjust
for new tools, for example CAD, which usually started in some areas, driven by
some enthusiasts. Let us give it a chance to incorporate the QFD spirit in the
The author will shortly mention obstacles to the introduction of QFD in his daily
work and then show examples of the QT application and QFD training concepts at
Volkswagen. He will be happy to discuss this manner to introduce QFD with the
other participants of the symposium.
Formal apprenticeship in the wholesales branch
Since ten years quality methods specialist, Quality Strategy Dept, VOLKSWAGEN AG.,
© 2002 QFD Institut Deutschland e. V. All rights reserved.