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Declan Wainwright , David Herbert

Measuring e-strategy alignment and e-risk using QFD

Track: J3

Abstract:
e-Risk is a new, distinct, form of risk to which firms operating online are prone. With dramatic growth in the use of the Internet by companies, it is important for them to attempt to measure e-risk and implement appropriate strategies to control this exposure. Through the application of QFD and risk analysis, this systematic and cost-effective method allows a company to enhance its competitive position, assisting in overcoming the many traditional barriers in the e-strategy process. Regular repetition of the exercise improves the strategy re-formulation process ensuring e-strategy is continuously aligned to meet stakeholders' requirements. This is especially important given the Internet's competitive nature.

Author(s):
David Herbert is a qualified electronics engineer and a Fellow of the Institute of Quality Assurance (FIQA). He held quality manager/ director posts in the defence sector before arriving in academia at the University of Stirling in 1992 where he lectures in quality management at undergraduate and postgraduate levels. His research interests lie in the use of quality techniques to assist robust strategic planning.

Declan Wainwright is a senior consultant for Wainwright Consulting, a leading specialist e-risk consultancy. He has an undergraduate degree in Business Economics and an MSc with distinction in Information Systems Management. A qualified IT Analyst and Fellow of the Securities Institute (FSI), Declan has over five years experience advising major financial firms on e-business issues.

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