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Path: Home > Events > ISQFD 2002 > Tutorials> T-4: Using QFD principles to develop and deploy strategy

Symposium programme, Tutorials, Venue, Registration, Schedule

T-4: Using QFD principles to develop and deploy strategy

Dr. Robert B. Hunt, Macquarie University’s Graduate School of Management (Australia)

Half-day tutorial
Date: Wednesday, September 4   Time: 9:00 a.m. – 12.00 p.m.
Tutorial Language: English


QFD was originally envisaged as a system for product development. It deploys the voice of the customer through all stages of the design process, to ensure that everyone knows what they must do to ensure the final product delivers value to the final customer and other important stakeholders. In a similar manner, the strategy of an organisation can be seen as the management product. It is the way the organisation delivers value to its owners, customers, employees and other important stakeholders. Thus the QFD principles can be used to develop an organisation's future vision, and deploy it through strategies and action programs, so that everyone knows what they must do to ensure the final vision is achieved and delivers the desired value to the organisation's stakeholders.

In this interactive workshop, participants will:
- Apply a QFD based team approach to the development and deployment of vision and strategy
- Use a computer based Group Decision Support System to support and enhance the team and strategy processes

About Dr. Robert Bob Hunt

The workshop presenter is Dr Bob Hunt, the Director of Macquarie University Graduate School of Management's Centre for Management Innovation and Technology in Sydney, Australia. Dr Hunt has had eighteen years international private sector experience rising to senior positions in a multi-national environment, and currently consults for both government and private enterprises. A frequent speaker at national and international conferences and professional bodies, Dr Hunt's current research is concerned with shortening cycle times and improving the processes of innovation, strategy and operations so that organisations become more flexible and responsive to stakeholder needs in today's increasingly turbulent global business environment.


Dr. Robert B. Hunt
Director, Centre for Management Innovation and Technology
Graduate School of Management, Macquarie University
Sydney, Australia 2109
Phone (612) 9850 9627, Fax (612) 9850 9019
Email: rhunt@work.gsm.mq.edu.au

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